English Experts

[jlmmelo]

Chichi /ˈʃiː.ʃi/

Adj.
1. Affectedly trendy. - afetado, com hipocrisia, falsamente, na moda

Quotes:
"Going in gangs to those chichi clubs at Maidenhead."
-- E. Taylor, Game of Hide-&-Seek

Origin:
From the French word that literally means "curl of false hair"; used figuratively in the phrases faire des chichis, "to have affected manners, to make a fuss"; and gens à chichis, "affected, snobbish people." Sometimes spelled "chi-chi."
http://dictionary.reference.com

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Substantivo:
1: frilly or elaborate ornamentation
2: affectation, preciosity
3: chic

Adjetivo:
1: elaborately ornamented : showy, frilly <a chichi dress>
2: arty, precious <chichi poetry>
3: chic, fashionable <a chichi nightclub>
Merriam-Webster

[jlmmelo]

Notting Hill's chichi restaurant frequented by Kate Moss and Lily Allen.TIME-15/08/11

[weolis]

Pra quem estuda por conta própria esta explicação esta o máximo !!!

[jlmmelo]

More examples:

1. In chichi Scottsdale, take advantage of the free trolley. sltrib.com

2. Even the shops, from quirky to chichi, are entertaining. post-gazette.com

3. The atmosphere is east-side chichi, as is the clientele on weekend nights. kansas.com

4. It's white, too, when stainless remains chichi, but I don't discriminate. post-gazette.com

5. So what's driving the movement toward chichi sideshows? time.com

6. London's most chichi hotels are also feeling the upswing. time.com

7. It's not expensive, it's not chichi. bloomberg.com

8. What is inarguable is that this is the year's most excruciatingly chichi film. time.com

9. That said, nothing instills terror in me as much an invitation to a new chichi restaurant. sfgate.com