Como dizer "Fidelizar o cliente" em inglês

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Donay Mendonça 22 106 1.6k
"Fidelizar clientes pode ser mais vantajoso do que estar constantemente à procura de novas pessoas interessadas em seu produto ou serviço." Como se fala isso em inglês?

Português: fidelizar o cliente
Inglês: build customer loyalty

Exemplo traduzido:
  • It is much more important to build customer loyalty than it is to go after new customers.
  • É muito mais importante fidelizar o cliente do que ir atrás de novos.
Exemplos:
  1. The most important thing you can do to build customer loyalty on your online store is provide excellent customer service.
  2. How to build customer loyalty


Sugestão de leitura: (Revista Forbes)

According to the Harvard Business Review, the average business loses 50 percent of its customers every five years. This stat suggests there is a need to nurture existing customers to avoid this costly proposition. Every company strives for higher customer retention, but often focuses more time and energy on gaining new customers.

The facts are there to prove why keeping existing customers is so important. Authors Emmet C. Murphy and Mark A. Murphy made several notable statements in their book, Leading on the Edge of Chaos. Acquiring new customers can cost as much as five times more than satisfying and retaining current customers. A two percent increase in customer retention has the same effect as decreasing costs by 10 percent. Depending on the industry, reducing customer defection rate by 5 percent can increase your profitability by 25 percent. Customer profitability tends to increase over the life of a retained customer.

Leia mais em:

How to build customer loyalty

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