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Before the formation of the band, the members auditioned as individual singers in the show 'The X Factor'. But even losing, Nicole Scherzing thought they were very talented. Then she created the band with the five boys, and they auditioned again on 'The X Factor'.
They didn't win 'The X Factor', but Simon Cowell saw the popularity of the boys on television studios and gave them a £2 million recording contract.
Thereafter one direction popularity grew and grew.