Word of mouth; Trendsetters - Tradução em português

You've clearly been paying attention to the adverts. Despite Armand Petitjean's declaration that Lancôme would never advertise (and judging by the speed with which his company grew from word of mouth in the 30s, who could blame him?), Lancôme later became one of the trendsetters using famous faces in big ads - from Isabella Rossellini in the 80s to Kate Winslet, Penélope Cruz and Harry Potter's Emma Watson today.

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Donay Mendonça 23 108 1.6k
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Word of mouth: divulgação/informação boca a boca

- communication that consists of comments that people make to each other in an informal way, not formal communication such as news reports and advertisements. - Macmillan

Trendsetter: pessoa que dita moda, dá início a uma tendência