Paul Krugman, o celebrado articulista economico do NY times, vencedor do premio Nobel de economia, explica porque ele escreve de uma maneira direta e descontraida quando se dirige ao grande público:
"October 22, 2011, 3:02 pm
But, And, Why
Every once in a while I get correspondence from someone chiding me for the way I write — in particular the informality. I received one the other day complaining about sentences that begin with “but” or “and”. There is, however, a reason I write this way.
You see, the things I write about are very important; they affect lives and the destiny of nations. But despite that, economics can all too easily become dry and boring; it’s just the nature of the subject. And I have to find, every time I write, a way to get past that problem.
One thing that helps, I’ve found, is to give the writing a bit of a forward rush, with a kind of sprung or syncopated rhythm, which often involves sentences that are deliberately off center.
More broadly, the inherent stuffiness of the subject demands, almost as compensation, as conversational a tone as I can manage.
My bible in all this is George Orwell’s Politics and the English Language. I recommend, in particular, reading his translation of good English, from the King James Bible, into bad modern English. The original:
I returned and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favour to men of skill; but time and chance happeneth to them all.
Objective considerations of contemporary phenomena compel the conclusion that success or failure in competitive activities exhibits no tendency to be commensurate with innate capacity, but that a considerable element of the unpredictable must invariably be taken into account.
Economics writing can all too easily end up sounding like the second version. You might even say that it wants to sound like that. So you have to make a real effort to ensure that it doesn’t."
http://krugman.blogs.nytimes.com/2011/1 ... t-and-why/