Como dizer "Se aproximar de seus clientes" em inglês

A "customer-friendly" company to me would do. If we have to give a short answer.

Meaning that that company goals hinges on the customer experience as a whole, but perhaps an answer like that would be overly simplistic. Since it involves a series of intervowen actions and relationships.
To name a few needed "traits":

• brand familiarity, among in his field and how it stands in relation to competition (and in comparison to it as well);
• company image, along with customer satisfaction with its products and/or services;
• the likelihood of recommendation from a customer to another;
• how and if the company deliver (to do what it states, if it is up to the expectations);
• strengths/weaknesses compared with competition, and price (after weighing these and other factors, is the product worth it?);
• effectiveness of electronic channels, including post-sale service and solution of problems in a reasonable period of time;
• A good handle of complaints, negative views, and that looks customer complaints in a positive sense (we must learn from our mistakes as well);
• customer service as a whole with proper training and a welcoming manner (not robotic, of course);
• representatives with interpersonal relationship competence;
• a continuous study of customer satisfaction and enthusiasm, along with keeping in tune with the market (and marketing) trends;
• prompts feedback in general.

To name a few, so not to think that customer friendly is only about price!
"Customer friendly'" is short for quality-enhanced in general, and that goes back to employees, suppliers, customers, drivers, stackholders in general.

Hey, PPaulo

Thanks for your help!
Actually I was looking for a verb. A verb to say something like "aproximar-se dos clientes".
What do you think?

Perfect.
Thanks a lot.
I was not sure whether we could use that in this case.

Good question, and good answers as well.
You are welcome.