Fresh scrub - Tradução em português

I'm reading the Vampire Lestat book by Anne Rice and I came acroos an expression that I did not understand very well. That expression is "Fresh scrub". Here is a little bit of the text to understand the context better:

"They painted, and decked themselves out in gold and
Silver, even to walk to the grocery store. Or they went fresh scrubbed
And without ornament-it didn't matter. "

Anyone knows what the meaning is? Thanks a lot in advance!