In all probability and likelihood, João Santos wishes to call our attention to actual newspaper headlines such as the following ones.
MILK DRINKERS ARE TURNING TO POWDER (Confusing headline leads us to think milk drinkers actually became powder when, in reality, they started giving drinking powder milk strong consideration.)
PANDA MATING FAILS--VETERINARIAN TAKES OVER (This headline confuses us into thinking the veterinarian took his turn at mating. Go figure.)
ENRAGED COW INJURES FARMER WITH AX (Did an enraged cow use an ax to injure a farmer or did the farmer possess an ax at the time the cow injured him?)
Well, figure as you go.