On November 5th 1924, THE decree #4867, EstablishED OctOber 12th as the oFFicial date for celebrating Children's Day in Brazil. However, only in 1955 the date started being celebrated due to a marketing campaign LAUNCHED by a toy company. The sucess of the campaigN drew the attention of other businessmEN associated with the toy industry. After that, they INITIATED a campaign called "Children's Week" with the intention of increasING theIR sales. FROM THAT MOMENT ON, Children's Day started to BE CELEBRATED IN BRAZIL.