Como dizer "Criativo (profissional de comunicação)" em inglês

Recentemente, tem-se chamado alguns profissionais de comunicação de "criativos".
Como muitas dessas tendências vêm de fora, gostaria de saber se existe um correspondente em inglês.
Exemplos:
"Morre o criativo José Fontoura da Costa, aos 88 anos.
"Como motivar um criativo in-house?"
"Para ele, hoje o criativo precisa ser uma esponja com dois lados: um para mergulhar no universo do cliente, reter todas as informações, dores e a sua cultura, e outro para absorver e compreender tudo que está acontecendo no mundo e poder conectar as duas pontas."

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3 respostas
PPAULO 6 48 1.1k
Could be "José Fontoura the creative[1], well-informed (always tuned to the last trends, news, etc) showman/radio host".
[1]A showman with a dire passion for creativity. Here is more descriptive, there is more concise as it happens with front pages headlines.

Let´s wait for more comments, there is more than one way to express that in English.
Opa! Achei no Oxford: lexico
Noun
Informal

A person who is creative, typically in a professional context.

‘the most important people in the mix will be creatives and direct marketing specialists’
‘There are currently over 4,000 Bafta members entitled to vote in the film awards, made up of creatives and professionals working in the film, television and interactive industries.’
‘The guys who are whining the loudest would make better use of their time inside the quiet space used by professional content creatives.’
‘Pop is music made by professional commercial creatives.’
‘If you think you're being creative by using these effects, just watch telly for a few hours and see how often the professional creatives use them.’
‘It is certainly true that more and more Irish creatives - from journalists to artists to gamers to photographers - use digital technologies as their primary production tool.’
‘With the help of a network of artists, creatives and friends, I managed to secure the use of a projector for showing my films, at a very reasonable hire cost.’
‘Professional photographers, photo designers and advertising and media creatives are using digital technology more and more.’
‘Working within a context can also help creatives better sell their ideas.’
‘Today we have a mix of 35 thinkers, doers, creatives, number crunchers and gurus between offices in Dublin and New York.’
PPAULO 6 48 1.1k
Glad that you found it, and shared it. Congrats! ;-)