Viral buzz - Tradução em português

Spotify also sees its close partnership with Facebook as important. Users who link their Spotify and Facebook accounts are three times more likely to become paying subscribers – and the company suggests that artists who keep their albums off Spotify are missing out on the viral buzz.

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Donay Mendonça 22 106 1.6k
>> Viral: que se espalha
>> Buzz: conversa/informação que se espalha, divulgação

the buzz informal: unofficial news or information that is spread by people telling each other. - Longman

Viral marketing:
TD a type of advertising used by Internet companies in which computer users receive and send out advertising messages or images through email without realizing that they are doing this. - Longman