Does anybody know how to say "ponta de gôndola"? It's a trade marketing term used to designate the space at beginning or end of a shelf in a retail store, where you can find promotions. Has good visibility because it is located at the main corridor.
Endcap; gondola (display) point - Ponta de gôndola. Definition: a display of products placed at the end of an aisle in a store.
You quickly find out if your endcaps, in-store signage, and display windows attract customers. Você logo descobre se as pontas de gôndolas, a sinalização interna e os mostruários de fato atraem clientes.