"Deal" x "thing": Qual a diferença

Hello, everyone!

Qual a diferença entre "deal" e "thing" em contextos como:

It's the same deal for breakfast, Hot Plate chef will cook eggs/bacon to order, Pasta station is where omelettes are cooked. (tripadvisor)

Every year, it's the same thing for many families: We launch into January full of energy only to have our best intentions fall by the wayside. (facebook/EssentialKids)

Thanks in advance!