Carrot-and-stick - Tradução em português

The bad news is that the health reform law takes a carrot-and-stick approach when it comes to smoking. While it includes this coverage to help people quit, it also allows insurers to charge smokers up to 50% higher premiums. So if the health consequences aren’t enough to convince you to conquer your addiction, maybe money will motivate you. TIME.COM

carrot-and-stick
ADJECTIVE
(Of a method of persuasion or coercion) characterized by both the offer of reward and the threat of punishment:
a carrot-and-stick approach
Oxford Dictionaries

Alguém conhece alguma expressão semelhante em português?