Customization x Personalization: Qual a diferença?

Avatar do usuário TheBigSpire 1055 1 6 25
Hi there!

A special one for those interested in marketing!

Customization is when the user explicitly changes things - font size, colors, layout, etc.

Personalization is when the system you are using tailors itself to you and your behavior. A good example of this is Amazon "noticing" what you are buying and changing their front page to feature similar items.

Source: ... nalization